The Sunshine Shack
Traveling Pop-Up
The campaign began with a takeover of the iconic SoHo News Stand on Prince Street. We transformed it into a branded hub that drew crowds and generated record-breaking engagement across Supergoop!’s social, digital, and press platforms. The traveling Sunshine Shack brought the campaign to life across 10 festival stops nationwide, distributing 40,000 product samples and creating countless brand touchpoints. With its innovative, sustainable design, the newsstand concept set new standards for experiential versatility, achieving remarkable sales growth in nearby stores and making waves in markets from Aspen to Coachella. This dynamic activation elevated Supergoop!’s campaign, reinforcing its brand message while leaving a lasting impression in every city it visited.
40,000 Product Samples
10 Festival Stops
8+ Press Features
40,000 Product Samples 10 Festival Stops 8+ Press Features
THE CHALLENGE
Record-breaking coverage across the US
AGENC partnered with Supergoop! to launch their groundbreaking “Every. Single. Day.” campaign, introducing the highly anticipated “Every Single Face” sunscreen. The challenge was to create an experiential activation that not only captured attention in bustling SoHo but also resonated with audiences across multiple cities nationwide. Combining sustainability with versatility, the activation needed to make a memorable impact while reflecting Supergoop!’s mission of accessible sun protection for all.
