Miss Dior Millefiori at
New York Fashion Week
We collaborated with Dior's PR, retail, and visuals teams to create the NYFW edition of the Miss Dior Millefiori sensory experience, part of a global campaign with pop-ups in Paris, Tokyo, New York, and Düsseldorf. The NYC, Gansevoort Plaza pop-up, achieved daily sell-outs and became a social media sensation, garnering success for clients, consumers, brand enthusiasts, and press. The custom-designed structure, inspired by the Miss Dior bottle, featured a stylized interior with a floor-to-ceiling video wall, immersive beauty experiences, an infinity flower field mirror room, a Dior café, custom bouquet making, and a photo moment with a classic car overflowing with florals.
BizBash Gold, Best Beauty Brand Winner
BizBash Silver, Best Pop-Up Experience
EventMarketer, Best Pop-Up Experience
32K+ Pedestrian Impressions
5 Days
500+ Daily Guests
32K+ Pedestrian Impressions 5 Days 500+ Daily Guests
THE CHALLENGE
Creating the unique feeling of a fragrance at NY Fashion Week
We sought to bring the Miss Dior Millefiori sensory experience to life in New York City as part of a global campaign spanning Paris, Tokyo, and Düsseldorf. The challenge was to create an unforgettable pop-up activation at Gansevoort Plaza during New York Fashion Week, transforming the space into an immersive environment that captured the essence of the Miss Dior fragrance. Working alongside Dior’s PR, retail, and visuals teams, we needed to design an activation that would engage consumers, attract press, and elevate the Miss Dior brand in a highly competitive market.
