Unreal Blush Pop-Up
in NYC with Andrés Reisinger
The Unreal Blush pop-up captivated Soho, NYC, transforming the iconic corner of Prince and Elizabeth streets into a dreamlike installation of pink-hued drapes inspired by Reisinger’s signature aesthetic. Over three days, the activation drew thousands of visitors who experienced an immersive art exhibition, exclusive product launches, and the chance to shop a limited-edition mystery box. This visionary event not only generated significant foot traffic and press coverage but also set a new standard for blending art, beauty, and experiential marketing.
3 Days
VIP Nights
Artist Collab
3 Days VIP Nights Artist Collab
THE CHALLENGE
Blending art and beauty
To celebrate the launch of Hourglass Cosmetics’ Unreal Liquid Blush, the goal was to craft a groundbreaking pop-up experience that merged beauty and art in an immersive and unforgettable way. Collaborating with renowned Argentinian artist Andres Reisinger, we set out to create a surreal environment that blurred the boundaries between digital artistry and physical reality, offering a unique platform to showcase the new product and elevate Hourglass’s innovative brand identity.
