Patrón El Alto Launch
with Hit Boy & Missy Elliott
As Patrón’s agency of record, we brought the El Alto launch to life with unparalleled flair. From creating a faux airline experience to hosting over 25 influencers aboard private jets, the launch soared—literally—at 40,000 feet. Guests were treated to an exclusive, high-altitude tasting, followed by an unforgettable evening in Las Vegas. This boundary-pushing activation celebrated El Alto’s origins and craftsmanship while achieving widespread buzz, cementing the product as a symbol of elevated luxury.
Most talked about Tequila on Social Media
Large Scale Stunt
40K FT in the Air
25+ Influencers in Flight
Large Scale Stunt 40K FT in the Air 25+ Influencers in Flight
THE CHALLENGE
From agave to altitude: crafting a premium launch for Patrón El Alto
Patrón challenged us to elevate the launch of El Alto, their newest premium tequila, into an unforgettable experience that embodied the brand’s legacy of craftsmanship and sophistication. The goal was to capture the imagination of influential tastemakers while celebrating the essence of “altitude” tied to the tequila’s origins.
