The Olaplex Oscars pop-up dazzled attendees over two unforgettable days at The Grove, seamlessly blending luxury and accessibility. Guests indulged in express hairstyling sessions and captured red-carpet-ready photos, creating a buzz-worthy experience that resonated both in-person and online. The activation drew significant foot traffic, amplified brand visibility during Hollywood's biggest weekend, and left attendees with coveted gift bags featuring Olaplex’s award-winning products, solidifying the brand’s presence as a leader in hair care innovation.