4 Country Global Premieres
Prime Video, The Rings of Power
In just 15 days, we executed four large-scale premieres across four cities in 4 different countries: London, Los Angeles, Mexico City and Mumbai, transforming each city with custom-built, otherworldly landscapes and drawing unprecedented press and fan engagement. London’s Leicester Square, reimagined as a lush, Elven forest, was hailed as a “fairy tale red carpet,” with media calling it the most ambitious build the venue had ever hosted. The campaign’s success helped drive The Rings of Power to over 100 million viewers, shattering streaming records with 24 billion minutes watched and garnering award-winning recognition for its groundbreaking approach.
AdWeek, Best Use of Experiential Activation to Launch a Brand/Product
BizBash, Best Press Event & Best TV or Film Premiere Event Winners
ExAwards, Best Production of an Event Finalist
3 Continents
4 Countries
15 Days
813 Media Outlets
100M+ Global Viewership
3 Continents 4 Countries 15 Days 813 Media Outlets 100M+ Global Viewership
THE CHALLENGE
Creating an otherworldly red carpet to
launch the iconic Rings of Power globally
Prime Video tasked us with redefining the red carpet premiere experience on a global scale for The Rings of Power, using J.R.R. Tolkien’s iconic world to captivate press, talent, and fans alike. Our goal was to craft a truly immersive experience across multiple cities, each showcasing a unique facet of Middle Earth while breaking traditional premiere standards. We needed to create a visually stunning and logistically flawless event that not only attracted global media attention but also drove record-breaking viewership and engaged audiences worldwide.
