The pop-up ran successfully for 38 consumer days, drawing thousands of visitors daily and earning widespread praise for its luxurious, curated design while surpassing sales targets. The revival of Fred’s Cafe during the opening week added a nostalgic element, while exclusive panels, VIP evenings, and appearances by celebrities and influencers established the space as a premier destination during NY Fashion Week. This activation honored the legacy of Barneys in collaboration with Hourglass while redefining the standard for experiential retail. Through thoughtful storytelling and precise execution, AGENC created a landmark event that resonated deeply with both brands and their audiences.