The Rings of Power Global 4 City Premiere
Creative
Design
Production
Build
Press
Large Scale
Logistics
Design
Production
Build
Press
Large Scale
Logistics
813
Gobal outlets
2,000+
Guests
25M
Viewers
BIZBASH AWARD WINNER
Best Press Event &Best TV or Film Premiere
ADWEEK AWARD WINNER
Best Use of Experiential Activation to Launch a Brand/Product
The Lord of
the Rings
EXAWARD FINALIST
Best Production of an Event
THE CAMPAIGN
To help Amazon launch the most funded IP of all time, we dug deep into the worlds of Tolkien to develop the most authentic expressions of his Lord of The Rings series across Premieres on four separate continents simultaneously. The campaign was a massive integrated effort with critical partnerships between the Show Runners, Amazon's internal marketing teams, and and our integrated agency team. Collectively we accomplished what AdWeek called the Best use of Experiential to launch a Brand, and one the largest and most successful premiere efforts of all time.
A GLOBAL STORY
To drive earned media, subscriber growth, and fan engagement globally, we completely redefined the red carpet experience with immersive, jaw-dropping journeys in each city. To win the hearts of Press, Talent, and Superfans, we drew from the deep wells of Tolkein heritage to create a unique experience in each city that represented different facets of Tolkien’s Middle Earth. Each premiere had its own identity that heroed the culture of the Middle Earth realms while also targeting and celebrating the unique cultures of LA, Mexico City, Mumbai, and London. From the kick-off in LA, then moving on to Mexico City and Mumbai, to the finale, transforming London’s iconic Leicester Square, press, fans, talent and executives alike gave glowing reviews on their unique premiere experiences, the perfect introduction to this iconic televised series.
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