The Sunshine Shack was designed with sustainability, versatility, and impact in mind. We created a footprint that could pack a punch with a remarkable amount of product displays and integrated POS. With an easy assemble/reassemble process, this little ray of sunshine has already been seen at SXSW, Coachella, Aspen & Gov Ball.
The Shack was designed to weather the wear and tear of travel, set up/tear down, customer activations, and the actual weather, all while being photo ready at any moment with customized details for each new market. The footprint of this 10×10 activation had the impact of much larger activations and packed a punch as it continued to drive brand growth and sales every single time it activated.
The results were remarkable! At SXSX, the Sunshine Shack immediately made the 2022 POP-UPS YOU DON’T WANT TO MISS list. Then, the pop-up was invited to activate at Governor’s Ball. In NYC, the Popup resulted in record-breaking sales at the brand stores we targeted in proximity to our activations. Finally, the overall campaign broke engagement records across Supergoop’s Social, Digital, and Press channels.