THE BRIEF
Create an experience for fans in Santa Clara to engage with the Super Bowl.
OUR RESPONSE
Our team concepted, produced and managed the entire experience. We partnered with the city to create 12 hours of programming for over 15,000 guests.
Working in the containment zone, our team created a Play 60 Youth Interactive Zone, Immersive Fan Experience, Celebrity Flag Football Game, Firework Show, and ended the night with a live performance by Huey Lewis and the News.
Our Production and Technical Production teams worked in tandem with the City, Police and Fire, and military entities to create all programming and manage security & safety of all 15,000 guests.
