We took over The Directors Guild of America for the Premiere of The First Lady including a reception and live Q&A with some of the First Ladies themselves.
We designed and produced a presidential aesthetic and eye-catching moments that paid homage to the brand and key art of the show by transforming The Directors Guild into a classic, chic showroom that showcased some of the most notable and iconic looks of the iconic women in the series.
Transported back in time within our showroom, guests were moved by the leading ladies who have gone before us and inspired by the impact one woman can have on history.
Event Identity & Branding
Creative Design & Decor
Signage & Printing
Lighting & Audio