INSIGHT
Gen Z and Millennial women have a growing desire to be led in the category of fitness, and are eager to build trust with brands who provide reliable guidance.
EXECUTION
Popsugar tapped AGENC to create an entire day for their audience to explore and discover the world of fitness together.
We took over Goya studios, and and brought the “Grounded” experience to life. It was an incredible day focused on activating the physical body with live HIIT & Barre workouts, an Infrared Spa, Sound Bathing, Laser Therapy, and a host of panels where we explored fitness as a community.
