EVENT MARKETER | BEST POP UP EXPERIENCE
BIZBASH AWARDS | BEST POP UP EXPERIENCE &
BEST BEAUTY BRAND EXPERIENCE
OUR ROLE
AGENC worked closely with the Dior pr, retail, and visuals teams to design the NYFW edition of the Miss Dior Millefiori sensory experience and exhibit also a worldwide campaign with pop-ups taking place in Paris, Tokyo, New York, and Düseldorf.
The final product was a stunning 5 day pop-up in Gansevoort Plaza, NYC. Sold out daily and viral on social, the experience was a success for clients, consumers, their ardent brand aficionados, and press alike. The custom-designed structure takes inspiration from the signature Miss Dior bottle, featuring a highly stylized interior with floor to ceiling video wall, makeup and fragrance experiences, infinity flower field mirror room, Dior cafe serving matcha and red beet lattes, custom bouquet making and a photo moment dream with a classic car overflowing with floral from the trunk with editorial style photographs available for all guests.
“The Miss Dior pop-up was wildly successful thanks to you and the team! The feedback across the board – from top management to our Central colleagues to the press and general public – has been outstanding. We certainly left our Miss Dior mark on NYC. Thank you for being such wonderful brand partners as always.” – DIOR Sr. Director Public Relations
“You all were truly the best partners and made the planning and execution behind this incredible popup such a pleasure. We were in it together each step of the way.
A great team makes each step that much more rewarding.” DIOR VP Retail Development, Education + Events
