OUR ROLE

AGENC worked closely with the Dior pr, retail, and visuals teams to design the NYFW edition of the Miss Dior Millefiori sensory experience and exhibit also a worldwide campaign with pop-ups taking place in Paris, Tokyo, New York, and Düseldorf.


The final product was a stunning 5 day pop-up in Gansevoort Plaza, NYC. Sold out daily and viral on social, the experience was a success for clients, consumers, their ardent brand aficionados, and press alike. The custom-designed structure takes inspiration from the signature Miss Dior bottle, featuring a highly stylized interior with floor to ceiling video wall, makeup and fragrance experiences, infinity flower field mirror room, Dior cafe serving matcha and red beet lattes, custom bouquet making and a photo moment dream with a classic car overflowing with floral from the trunk with editorial style photographs available for all guests.


“The Miss Dior pop-up was wildly successful thanks to you and the team! The feedback across the board – from top management to our Central colleagues to the press and general public – has been outstanding. We certainly left our Miss Dior mark on NYC. Thank you for being such wonderful brand partners as always.” – DIOR Sr. Director Public Relations


“You all were truly the best partners and made the planning and execution behind this incredible popup such a pleasure. We were in it together each step of the way. 

A great team makes each step that much more rewarding.” DIOR VP Retail Development, Education + Events