For the Love Island USA premiere, we designed and produced a journey that got guests excited and sharing about the new season from the moment they arrived. The fun began with guests receiving a secret meet-up location that brought them to a one-of-a-kind bus stop where guests were welcomed and whisked away to a private Hollywood Hills Villa.
Upon arrival, guests immediately started sharing the love on social with the eye-catching, heart-shaped floral photo moment. The fun continued with other photo ops, games, and finally, a screening of this season’s Love Island USA. With every moment designed for digital, guests shared 132 pieces of content that featured the Love Island USA viewing party, including posts from 82% of talent attendees, racking up 37,217,100 potential social impressions.
BizBash, The Event Industry’s Leading Publication, featured the premiere as one of “13 Steal-Worthy Ideas…in July” and one of “This Month’s Hottest Popups and Experiences.”