INSIGHT
Goop’s legacy is built around the curated lifestyle of Gwyneth Paltrow. While In goop Health Summits create powerful IRL opportunities to experience the goop lifestyle, guests still crave a deeper and more intimate experience with the brand.
EXECUTION
We partnered with goop to create “goop Immersive” – a more intimate experience for goop’s most elite guests.
We had an incredible weekend taking over goop’s Santa Monica offices where we focused an entire summit on on Energy Healing. An intimate group got the chance to sit in on conversation with the incredible Jill Blakeway and Bill Bengston where we got hands on and learned to unblock, and connect with our own positive energy.
