THE BRIEF
Create a popup that engages consumers and a social campaign to drive awareness and tune-ins for the premiere of FXX’s new show “Cake.”
OUR RESPONSE
We helped FXX satisfy Cake cravings with a bakery takeover and influencer campaign to drive awareness and viewership of the FXX premiere.
The pop-up bakery was complete with sweet treats, scratch-off giveaways, a Cake truck serving up bite-sized entertainment, and instagrammable moments within.
The influencer campaign seeded the popup and premiere – winning over 6 million views and high praise from each of the influencers’ audiences.
+ 90
TREATS DISTRIBUTED
0 M
UNIQUE VIEWS THROUGH INFLUENCER CAMPAIGN
