THE IDEA
To connect Press & Influencers with Dior’s SS19 collection, we created a “Backstage” environment where top talent were instructed how to apply the collection by Dior’s in-house makeup artists.
OUR ROLE
We transformed a blank canvas room into a glamorous backstage with product displays, custom vanities, personalized takeaways, and interactive photo shoots.
AgenC managed all Event Production, Labor, Logistics, and all Product displays and mgt.
