THE BRIEF
Create a high-visibility, Press-Worthy Father’s Day car show on Rodeo Drive.
OUR RESPONSE
Our team ideated, produced, and managed the annual Concours d’Elegance on Rodeo Drive for over 35,000 guests.
Creatively, our team concepted the entire experience – from the 360 campaign that generated record breaking foot traffic, to every element of programming guests experienced on site.
Logistically, our team worked with the City of Beverly Hills, the Rodeo Drive Committee and local authorities to organize safety, security, and guest management for all 35,000 guests on site during a high-visibility, non-ticketed, public event each year on Father’s Day.
