THE PROJECT
4 Cities, 4 Concerts, 8 A-List Artists, 20,000 attendee’s 10 satellite paths, 700 technicians, 1 Event.
OUR ROLE
Our team came up with the idea to give access to Caesars’ A-List talent with four simultaneous concerts streamed to one another. That way, we gave fans a personal experience with a few key talent, while creating access to the full roster – no matter where you lived.
Logistically, our team managed the entire experience – from Talent, Destination Mgt. and Host Procurement, to programming and Art Direction, to executing all four live shows simultaneously.
In addition to overall event management and execution, we also live-streamed each of the shows to one another – adding an additional layer of complexity with content capture, editing, packaging, and shipping via satellite to all locations seamlessly.
