THE BRIEF

Buxom asked us to create a private launch party for their new collection, Pastel Dreams, for Ulta Diamond Member and Buxom’s micro-influencer network.

OUR ROLE

We extended the idea of Pastel Dreams into an airy dreamscape full of “gram-able” pastel color. 

 

The experience was complete with interactive product activations, crafted photo moments and playful food and beverage stations throughout.