OUR ROLE
2021 marked our 14th year of partnership with the incredible team at Essence, and the first year taking the experience entirely virtual!
THE EXPERIENCE
While we know the team and the program well, we leaned heavily on our broadcast and show production teams this year to take the entire experience digital and win even more reach and impact for Essence.
Our team designed the entire stage set and managed a covid-safe distanced production in LA where we captured the entire experience. We worked with the Essence team to package all of the captured content into a digital broadcast of the show that lived on Essence’s Digital Channels.
