OUR ROLE
AGENC Partnered with the team at Billboard to present the iconic WOMEN IN MUSIC AWARDS in its first ever virtual format.
THE EXPERIENCE

The show revolved around a blended reality stage and centrally broadcasted hub that AGEC designed and built in Atlanta. This allowed us to accommodate our host, Teyana Taylor, in an entirely distanced production format. The rest of the incredible talent roster was captured from their respective homes and studios around the world.

 

Our in house Technical Production team combined all of these separate productions into one incredible program that showcased an incredible range of women including Cardi B, Jennifer Lopez, Dua Lipa, Dolly Parton, Chloe x Halle, Jessie Reyez and more.

 

On Event Day, this first ever Virtual Women in Music Awards Show was live-streamed on Youtube and Billboard’s own digital channels. Overall, the event made an incredible impact, garnering more than 8 Billion Press Impressions, over 34 Million views and over 76 Million Social impressions.

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