THE EXPERIENCE
To make a global splash, we worked with Prime Video to redefine the red carpet experience with immersive, jaw-dropping Red Carpet journeys in each city. To win the hearts of Press, Talent, and Superfans, we drew from the deep wells of Tolkein heritage to create a unique experience in each city that represented different facets of Tolkien’s Middle Earth.
Each premiere had its own identity that heroed the culture of the Middle Earth realms while also targeting and celebrating the unique cultures of LA, Mexico City, Mumbai, and London.
Each premiere had its own identity that heroed the culture of the Middle Earth realms while also targeting and celebrating the unique cultures of LA, Mexico City, Mumbai, and London.
GARNERED PRESS
“The Lord Of The Rings: The Rings Of Power’ Cast Hit Star-Studded London Premiere” – ET CANADA
“There’s ‘No Rivalry’ Between The Rings of Power and House of the Dragon” – VANITY FAIR
“Fans and industry alike erupted with excitement as the cast of The Rings of Power arrived at the beautifully constructed Middle-earth themed red carpet, which was inspired by some of the character costumes seen in the show.” – ESSENCE
“Fan anticipation is at a fever-pitch for Prime Video’s Lord of the Rings spinoff, The Rings of Power, and a select handful of celebrities and tastemakers were able to get a first look at the new fantasy series ahead of its September 2 premiere.” – ESSENCE
“There’s ‘No Rivalry’ Between The Rings of Power and House of the Dragon” – VANITY FAIR
“Fans and industry alike erupted with excitement as the cast of The Rings of Power arrived at the beautifully constructed Middle-earth themed red carpet, which was inspired by some of the character costumes seen in the show.” – ESSENCE
“Fan anticipation is at a fever-pitch for Prime Video’s Lord of the Rings spinoff, The Rings of Power, and a select handful of celebrities and tastemakers were able to get a first look at the new fantasy series ahead of its September 2 premiere.” – ESSENCE
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