Celebrating 40 Years of
All American Style with J.Crew
Celebrating J.Crew's forty-year legacy in fashion, our NYC block party at the Seaport spanned multiple venues, marking the culmination of a vibrant summer campaign. The meticulously planned three-day event at Pier 17 hosted exclusive moments for talent, press, and VIPs, leading to a grand consumer reveal, featuring a premium rooftop performance by The Strokes. We delved into the J.Crew archives, intertwining the brand's rich history with contemporary entertainment, culminating in a luxurious content capture, spotlighting the brand's enduring journey in the fashion industry.
BizBash, Best Press Event Finalist
5 Days
5,000+ Guests
8+ Press Features
5 Days 5,000+ Guests 8+ Press Features
THE CHALLENGE
Honoring four decades of style with a modern twist
We were tasked with crafting an unforgettable experience to celebrate J.Crew’s iconic forty-year legacy in fashion. We aimed to design a multi-day event at NYC’s Seaport that blended the brand’s rich history with modern cultural moments. From exclusive gatherings for press, talent, and VIPs to a grand consumer activation, the challenge was to honor J.Crew’s journey while making it relevant and engaging for today’s audiences.
Garnered Press
“It was one of the brand’s biggest celebrations in New York City—and a literal high note to kick off fashion week” – ELLE
“The event brought out quite a stylish crew, indeed, just in time for the start of New York Fashion Week. As cool kids made their way up to the rooftop at Pier 17, J.Crew iconography flashed above them in the form of vintage catalog covers" – VOGUE
“In New York City, on the day after Labor Day, highs were in the 90s. J.Crew had invited the city’s most fashionable set to Pier 17, where 40 years ago the brand opened its first store. The Strokes had been invited to entertain the crowd.” – VANITY FAIR
