Arc’teryx Academy
Mammoth Takeover
The Arc'teryx Academy delivered three snow-packed days of adventure, education, and connection—welcoming over 6,000 guests to California’s Mammoth Mountain. AGENC helped transform Mammoth Mountain into a dynamic, three-day celebration of outdoor culture, complete with hands-on experiences that reflected the brand’s spirit of exploration and community.from backcountry clinics and the ReBird repair shop, to Basecamp sponsor activations, The Hut Film Nights, après-ski programming, and after-hours music sets. The weekend showcased how investing in community creates lasting brand affinity, drives organic social buzz, and strengthens consumer loyalty. More than an event, the Academy was a masterclass in turning brand ethos into action, deepening connections and inspiring a shared love for the outdoors.
3 Days
4 Screenings
20 Pro Athletes
2 Aprés-Ski Activations
6 Headline DJs
2 After Parties
3 Days 4 Screenings 20 Pro Athletes 2 Aprés-Ski Activations 6 Headline DJs 2 After Parties
THE CHALLENGE
Build a community-centered brand trip
to deepen Arc’teryx’ connection with
their core audiences
Bring the Arc’teryx brand to life through a high-impact, community-driven experience that combined backcountry education with cultural, in-person connection. By engaging guests through hands-on clinics, storytelling, and shared moments, the Academy aimed to build lasting brand affinity and inspire a deeper love for the outdoors.
