THE EXPERIENCE
Celebrating J.Crew's forty-year legacy in fashion, our NYC block party at the Seaport spanned multiple venues, marking the culmination of a vibrant summer campaign. The meticulously planned three-day event at Pier 17 hosted exclusive moments for talent, press, and VIPs, leading to a grand consumer reveal, featuring a premium rooftop performance by The Strokes. We delved into the J.Crew archives, intertwining the brand's rich history with contemporary entertainment, culminating in a luxurious content capture, spotlighting the brand's enduring journey in the fashion industry.
GARNERED PRESS
“It was one of the brand’s biggest celebrations in New York City—and a literal high note to kick off fashion week”
– ELLE
“The event brought out quite a stylish crew, indeed, just in time for the start of New York Fashion Week. As cool kids made their way up to the rooftop at Pier 17, J.Crew iconography flashed above them in the form of vintage catalog covers" – VOGUE
“In New York City, on the day after Labor Day, highs were in the 90s. J.Crew had invited the city’s most fashionable set to Pier 17, where 40 years ago the brand opened its first store. The Strokes had been invited to entertain the crowd.”
– VANITY FAIR
“Fan anticipation is at a fever-pitch for Prime Video’s Lord of the Rings spinoff, The Rings of Power, and a select handful of celebrities and tastemakers were able to get a first look at the new fantasy series ahead of its September 2 premiere.” – ESSENCE
– ELLE
“The event brought out quite a stylish crew, indeed, just in time for the start of New York Fashion Week. As cool kids made their way up to the rooftop at Pier 17, J.Crew iconography flashed above them in the form of vintage catalog covers" – VOGUE
“In New York City, on the day after Labor Day, highs were in the 90s. J.Crew had invited the city’s most fashionable set to Pier 17, where 40 years ago the brand opened its first store. The Strokes had been invited to entertain the crowd.”
– VANITY FAIR
“Fan anticipation is at a fever-pitch for Prime Video’s Lord of the Rings spinoff, The Rings of Power, and a select handful of celebrities and tastemakers were able to get a first look at the new fantasy series ahead of its September 2 premiere.” – ESSENCE
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