We crafted concepts, polished visual identities, and intuitive floorplans, tailoring each summit for a refined and engaging experience in close collaboration with goop. On-site, our team managed over 140 vendors, orchestrated ticketing for 800 guests, coordinated a dynamic staff of 200, and oversaw the culinary landscape with 15 food and beverage vendors. From conception to execution, we are the meticulous curators behind the scenes, ensuring goop's summits exude sophistication and a touch of flair.