Expedition Vegas
Paramount at SuperBowl LVIII
To become the most talked about brand in entertainment, we helped Paramount leave it all on the field with a large-scale campaign starting 100 days out on social, digital, TV, OOH and culminating in a sprawling takeover of the Super Bowl host city of Las Vegas. The crowning jewel of the campaign was the IRL experience at Paramount Peak – an epic celebration of the brand's "Mountain of Entertainment," including 13 dedicated IP activations, 5 4DX Gondola Experiences, and a 36,000 sqft immersive playground that hosted 2 exclusive VIP events and thousands of daily guests.
Chief Marketer Campaign of the Year, Honorable Mention
AdWeek Pending
Cannes Pending
13 IP Activations
2,000+ Daily Guests
36K SQ FT
5 4DX Gondolas
45K LB of Mountain Build
13 IP Activations 2,000+ Daily Guests 36K SQ FT 5 4DX Gondolas 45K LB of Mountain Build
THE CHALLENGE
Unveiling 13 of Paramount’s
brands under one HUGE mountain…
For the first time post-merger, Paramount brought its biggest brands together under one mountain to leverage brand synergy and amplify EMV among the Paramount family of brands at Super Bowl LVIII. Our challenge was to pay homage to the individual brands that make up the family while creating a cohesive brand experience that cemented Paramount as the preeminent brand in entertainment for superfans, press, execs and talent alike.
