Multi-City Drunk Elephant
C-Luma Product Launch Tour
Our pop-up tour brought the launch of the C-Luma™ Hydrabright Serum to life with immersive, ethereal experiences across Los Angeles, Miami, and New York City. Over two days in each city, fans enjoyed personalized skincare consultations, product samples, and exclusive merchandise, creating meaningful connections with brand loyalists and new consumers. Each pop-up, strategically crafted to generate social buzz, foot traffic, and record-breaking sales, surpassed all KPIs and cemented Drunk Elephant’s presence in each market.
3 Cities, 2 Days Each
2,000+ Daily Visitors
3 Cities, 2 Days Each 2,000+ Daily Visitors
THE CHALLENGE
A Skincare Movement: launching
DE’s newest C-Luma serum through
an unforgettable tour
Drunk Elephant entrusted us to make a bold splash with the launch of its C-Luma™ Hydrabright Serum, positioning the brand at the forefront of skincare innovation. Our challenge was to design a multi-city pop-up tour that elevated Drunk Elephant’s brand while driving social buzz, foot traffic, and record-breaking sales. Each stop was crafted as a fully immersive experience, celebrating the brand’s playful ethos and creating a memorable connection with both loyal fans and new audiences across Los Angeles, Miami, and New York City.
