THE IDea

To help Coca-Cola launch Coke Energy, we concepted a talking vending machine in partnership with our incredible clients at Amazon's Devices team. This small & mighty activation took CES by storm – leveraging a key human need for an extra boost of energy while on site on the show floor – by delivering cans of coke energy through a clever surprise-and-delight vending machine. We worked with the Alexa team to create over 200 quips Alexa would use to audibly interact with guests when they approached the activation and used these interactions as the gateway to introduce coke's latest innovation! The activation generated 30m impressions in the first 24 hours of CES and earned a finalist nomination for "BEST TECH INTEGRATION" of 2019 from BizBash. Photos & Video: ZenoGroup.